Tava Health

B2B online mental health tech start-up


Created for Tava Health
Brand Strategy by Mackenzie Masten/Kim Shartsis
Lead Designer by Samuel Lawes
Designs & Animations by May Wang

I worked in-house as a designer to build Tava’s uniquely playful, hand-drawn, and vibrant branding. Our aesthetic priority for this brand was to feel emotional, endearing, and inviting so companies, therapists, and patients would feel comfortable receiving care from us. 

From product ad campaigns, to organic social content, to community resources for providers, we wanted everything at Tava to feel personable and real.